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Brand Strategy
50+ Resources That Help You Brand It Better
The visual identity of your brand is essentially the face of your business - a communication tool to tell and show people who you are. It is definitely the one element you want to handle with care and intention as part of your wider brand strategy. (What do you mean you don't have one? Alright, here you go.)
Building a compelling and effective visual identity is a creative challenge, but it can be a lot easier with a few useful tools, tips, and resources to help at every stage of the process.
And, here you go.
Tools and resources that make life much easier.
Be it defining a name, setting your brand's personality and expression, identifying color palettes and typography, or actually crafting the logos, these are the things we keep in our bookmark bar.
CAVEAT: Searching for inspiration is the goal, not the final product. An authentic, genuine, and ownable visual identity system is only the result of a carefully designed creative process.
Naming
Shopify’s Business Name Generator: Ideas for brand names. All times favorite, especially for consumers brand.
Name Check: Tool to find out if a domain name is taken.
Onym: Helpful naming exercises, word etymologies, vetting tips, and other stuff to help you find the best brand name.
Anadea: Brand name generator.
Brand Root: Helps you find names and URLs.
Panabee: Tool to search domain names, app names, and company names, get alternate suggestions, and see related terms.
Wordoid: Tool to make up words.
Brand Personality
Brand Adjectives: A little backdoor access to our lexicon.
Brand Personality Quiz: Helps you find your brand archetype.
Brand Voice Quiz: Quiz to help uncover your brand voice.
How to Define Your Brand Voice: A useful guide.
Guess the Brand Voice: Great example of brands with a strong voice.
Color Palettes
Pantone Color Finder: All times favorite.
52 Website Color Schemes: Color tips for web design.
Adobe Capture CC: The almighty that helps you turn photos into color palettes.
Branding Color Quiz: Quiz to find out what colors are good for your company.
Color Theory For Designers: Smashing Magazine series on color, cultural symbolism, etc.
Colorhexa: Provides information about any color.
Colorhunt.co: Hand-picked color palettes.
Coolors.co: Color scheme generator.
LOLColors: Curated color palette inspiration.
Paletton.com: Tool to create color palettes based on color theory.
Typography
Flipping Typical: Review multiple fonts at a time.
Font Pair: Easily mix and match fonts to see what goes well together.
Font Shop: Evaluate typography options.
Font Squirrel: Collection of fonts that are free for commercial use.
Fontstruct: Build, share, and download fonts.
Typetester: Compare different fonts on a page.
TypeWonder: Test type styles on website.
Typewolf: Curated typography inspiration.
Typogui: Resource for all things typography.
Wordle: Create word clouds.
Logo Design
27 Best Logo Design Software: A helpful review of the top software.
99 creative logo designs for inspiration: Award-winning logo design inspiration.
Logo Design Love: Logos and brand identities.
LogoLounge: Fresh logo designs, updated daily.
LogoMoose: Logo design contests and galleries.
Logoed: Branding inspiration for graphic designers.
Logopond: Millions of logo designs.
Los Logos 8: Classic compilation of innovative logo designs.
Minimal logo design inspiration: Simple, clean logo design.
The Noun Project: A huge icon library.
The Ultimate Guide to Logo Design: Helpful tips and tricks.
Style Guides
Emulsify: An open-source tool for creating design systems with reusable components and clear guidelines for teams.
Brand Guidelines Template: Simple template to build style guide.
Brand Style Guide examples: Useful gallery for inspiration.
Frontify: Tool to create web-based brand manuals.
StyleGuides: Tools to help you make your own style guide.
That is it!
And if you need any extra help designing your own brand visual identity system, find out what it’s like to work with us on your brand or reach out.
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