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Content Design
Effective content is by design, not by chance.
Content Design is the integral extension to brand strategy, and the start of your marketing effort. High-performing content has a direct impact on customer engagement. It reinforces your brand's value, expertise, and credibility, leading to increased influence in the market.
Are you feeling out of ideas for your content efforts?
Creating cool ideas isn't difficult - the challenge lies in scaling them consistently. It can be tricky to decide which messaging is suitable for each audience, and which platform is best for the content. Before creating a piece of content, There's a whole lot to figure out.
Because they don't find the content relevant to them and specific to their needs. In this information-rich but time-poor era, the majority of your customers' search behavior is to scan and filter. If it takes more than 5 seconds for them to understand the value, they move on.
Do you know how much of your content effort is paying off?
As you become more comfortable creating content, it's easy to get carried away and forget to consider the wider impact of your work. You lose track of what's working and the volume of ineffective content is probably throwing your customers off with confusion.
A balance between creativity and strategic thinking.
A successful formula for high-performing content is to set laser-focused objectives and align all other elements with them. Reach your marketing ambitions with a goal-oriented content that helps you convey your best stories, target the right audience, and measure your success.
Convey to attract and engage
Your brand exists to create value for people, so does the content you put out there. Create authentic, engaging, and coherent content from the heart of your brand, amplifying your uniqueness and sparking genuine interactions.
Speak to your ideal customers
When everything you say is well-thought-out from the customers' perspectives, you can't be too far off. They tune in to you, with genuine support and trust, as they find your content relevant, specific, and valuable to them.
Make an impact and influence the market
Every piece of content counts in establishing the authority you need and making you appear to be a credible choice in the market. People rely on and follow you with peace of mind and confidence. As a result, your uniqueness is validated and supported by their collective influence over the market.
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Our
Work
International Trade Tower
Hushush
It all started with a simple chat. I gained so much inspiration and direction for the business. In two years, we doubled our scale with more clinics and staff members, capturing a larger market.
Jacky
Yeung
It had been a concept sitting in my mind for so long. Until I felt the urge to make it happen, I didn't know where to start. However, the process gave me the confidence and clarity I needed and made me realize the potential of Oxy can go far beyond.
Charlie
Wong
We nearly tripled our revenue compared to 2021 by adding just the right offering to the lineup. A big shout-out to the team!
Olivia
Sin
How it works?
A perfect meet up of creativity and strategy. Doubling down on your customer insights and weaving them into your messaging. The result is a beautifully crafted content strategy, manifested across your touchpoints and platforms.
Content Framework
We’ll formulate a creative framework for your content development workstream to run full speed across all touchpoints, delivering a memorable, consistent, and impactful experience for your customers.
Copywriting & UX Writing
Whether it be a website, social content, a booklet, or an event, an effective Copywriting & UX Writing can help users move down the journey seamlessly in any given brand experience.
Video & Motion Graphics
Visual is arguably the most effective format of communication, which speaks directly to people’s brain and delivers the most genuine and intuitive feelings that form perceptions. It is about the emotional impact that sticks.
Presentation Design
A key touchpoint to your internal team, potential investors, partners, and media. These are the people you don’t engage on large scale, but often they are the groups that are worth a long-lasting relationship.
Website & Digital Product Design
We design your digital experience based on your critical business goals and the essence of your brand with a streamlined UX process and design process, amplifying your business’s credibility with a trustworthy digital presence.
Who this is for
Anyone looking after the brand and communication, sales and marketing, and creative functions of the business. These are the people who need to convey effective messaging and influence the customers directly.
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