Growth Process

Stay growth-ready and scale ambitions.

It's not about adopting the coolest technologies, spending the majority of your marketing budget on ads, or throwing out the most creative idea. An effective Growth Process is progressive and goal-specific. It gives you the ability and confidence to bring your marketing ambitions to life.

Are you struggling to bring ideas to life?

Now, you have an idea. Great! Now what? More often than not, the biggest obstacle to any amazing idea is making it tangible and figuring out what the add-ons are. The more exciting the idea is, the more intimidating the planning could be.

Do you easily feel lost keeping tabs on the moving parts?

Monitoring all the scattered marketing initiatives and operations that are outside of your day-to-day can be overwhelming. Because we all know that losing track of things and making uninformed decisions can cost a lot of time and money.

Are you losing money in the way you run things?

As the old saying goes, "Half of my advertising expenditure is wasted; the problem is, I don't know which half." This is still true in modern times, and is likely to be even more true for your other marketing efforts.

Objective-driven marketing engine.

Be it awareness, revenue, efficiency, or loyalty, diagnose the layers of complications and tie your marketing efforts to an objective-specific project plan to streamline all redundancies. This gives you a more effective and flexible process for achieving your ambitions with less time and money.

Master your plan

Understanding practicality is half the battle. Identifying the right tool at the right moment gives you control and confidence in building your path to success. Lead your marketing plan where it needs to go, not the other way around.

Invest where it pays off

Zoom out from the granular details to capture a broader view. It can sometimes offer you a unique perspective that helps uncover new opportunities, refocus your energy and resources on what matters to your business.

Build your own ROI

Best practices sometimes might mean generic and irrelevant benchmarks. Building a pragmatic, relevant formula of success metrics gives you a realistic reference point for learning from the effort deployed and strategic planning to an exciting future.

Stand out in a sea of sameness

Build awareness for your products and services by being a little bit different from your competition, but with clear intention. The more different you are, the easier it is to spot you in the crowd.

Strategy
Design

Do less, gain more

Spending less, but in a relevant and effective way, is the direct answer to a better ROI. It allows your marketing engine to generate long-term insights and value for your brand. Don't spread yourself too thin.

Make competition irrelevant

When you transform your brand from "any" to "only", you are barely in competition. Become your customers' go-to and command a price premium by giving them a clear reason why they should trust you.

Design

How it works?

It is a collaborative process of defining your unique positioning with a brand strategy. Understand who you are and how to communicate it in a meaningful way that delivers the differentiating factors of your brand.

Competitive Audit

Unlock a smarter strategic blueprint by using valuable research and insights to guide your decision making across your branding and marketing process.

Positioning & Architecture

Align your business and customer goals with a powerful brand story by recognizing and expressing the characteristics and value propositions that form your brand's core.

Visual & Verbal Identity Systems

Bring your brand expression to life through strategic naming and messaging, as well as visual identity design that uniquely represents your brand and sticks with your customers.

Brand Ecosystem

Map out the relationships between the brand and its stakeholders to gain clarity. This will enable the brand to leverage and prioritize all content, channels, and communications.

Style Guide

Ensure that your brand's core values and expression are maintained with well-crafted, user-friendly guidelines. This will help keep your content in-check, on-brand and consistent throughout your brand story.

Our
Work

It all started with a simple chat. I gained so much inspiration and direction for the business. In two years, we doubled our scale with more clinics and staff members, capturing a larger market.

Jacky

Yeung

Y-Health

It had been a concept sitting in my mind for so long. Until I felt the urge to make it happen, I didn't know where to start. However, the process gave me the confidence and clarity I needed and made me realize the potential of Oxy can go far beyond.

Charlie

Wong

Oxy

We nearly tripled our revenue compared to 2021 by adding just the right offering to the lineup. A big shout-out to the team!

Olivia

Sin

Founder of Faeries

How it works?

It is a deep dive into your business objectives and fill out the missing pieces for you to get there, steamlining all your workstream into efficient processes and frameworks.

1

Workstream Audit & Management

Well-thought-out processes are springboards for efficiency and scalability, but building one is no joke. We help develop a crystal-clear brief and ensure that it is seamlessly executed by your working team, whether it is the creative, technical, or even marketing operation.

2

Performance Framework

Performance Framework gives you the opportunity to review performance and prioritize your marketing effort for your business, pushing efficiency and ROI to the next level.

3

Funnel Optimization

Increase ROI with custom Funnel Optimization to help you maximize performance of your content effort by putting the great stuff in front of the right people, in the right time.

4

Activation Campaign & Management

Amplifying your big idea into measurable impact with Activation Creative & Management to consistently drive engagement and influence the market.

5

Outreach Planning

A well designed Outreach Plan enables your company to curate strategic relationships with earned media platforms, influencing the market dynamic from a whole different angle.

Who this is for

If simplifying complexity and gaining visibility to a realistic ROI is your next goal for enabling a greater marketing capability, this is for you. Be it a marketing director, community manager, or small business owner, a streamlined growth process will be the essentials to the future success of the business.