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Brand Strategy
Make competition irrelevant with a strategic rethink.
Brand strategy is the foundation for all branding and marketing efforts, and beyond. Through this collaborative process, you'll gain clarity of mind and a strategic blueprint to get found, get known, and get chosen by your customers.
Are you anonymous to your customers?
All the marketing, email blasts, and social ads are trying to grab your customers' attention everywhere they go. Customers are drowning in a noisy marketplace filled with irrelevant information, and as soon as you don't appear to be relevant, they ignore you.
When quality is no longer a differentiating factor, how can you help your customers make a decision? Offer them a good deal, even if it means sacrificing some of your own profits. Your brand's value is now based on being affordable, rather than being unique and admirable.
Why wouldn't your customers trust you as the right choice?
When there are too many options for people to choose from in the undifferentiated marketplace, it can be difficult to influence their decisions and convince them that you are the right choice that will promise them a better life.
Good news is, your customers are looking for you.
The key is to have a crystal-clear positioning and consistently build your authority, in the right context. A strongly positioned brand is about making it easier for people to find you than your competitors, and giving them a reason to care about what you have to say and offer.
Stand out in a sea of sameness
Build awareness for your products and services by being a little bit different from your competition, but with clear intention. The more different you are, the easier it is to spot you in the crowd.
Do less, gain more
Spending less, but in a relevant and effective way, is the direct answer to a better ROI. It allows your marketing engine to generate long-term insights and value for your brand. Don't spread yourself too thin.
Make competition irrelevant
When you transform your brand from "any" to "only", you are barely in competition. Become your customers' go-to and command a price premium by giving them a clear reason why they should trust you.
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Our
Work
International Trade Tower
Hushush
It all started with a simple chat. I gained so much inspiration and direction for the business. In two years, we doubled our scale with more clinics and staff members, capturing a larger market.
Jacky
Yeung
It had been a concept sitting in my mind for so long. Until I felt the urge to make it happen, I didn't know where to start. However, the process gave me the confidence and clarity I needed and made me realize the potential of Oxy can go far beyond.
Charlie
Wong
We nearly tripled our revenue compared to 2021 by adding just the right offering to the lineup. A big shout-out to the team!
Olivia
Sin
How it works?
It is a collaborative process of defining your unique positioning with a brand strategy. Understand who you are and how to communicate it in a meaningful way that delivers the differentiating factors of your brand.
Competitive Audit
Unlock a smarter strategic blueprint by using valuable research and insights to guide your decision making across your branding and marketing process.
Positioning & Architecture
Align your business and customer goals with a powerful brand story by recognizing and expressing the characteristics and value propositions that form your brand's core.
Visual & Verbal Identity Systems
Bring your brand expression to life through strategic naming and messaging, as well as visual identity design that uniquely represents your brand and sticks with your customers.
Brand Ecosystem
Map out the relationships between the brand and its stakeholders to gain clarity. This will enable the brand to leverage and prioritize all content, channels, and communications.
Style Guide
Ensure that your brand's core values and expression are maintained with well-crafted, user-friendly guidelines. This will help keep your content in-check, on-brand and consistent throughout your brand story.
Who this is for
Entrepreneurs/solo-preneurs, c-suite people, or anyone who leads tech, marketing, business development, and creative of the company. Why? Because these individuals are keen to make things better and have the influence to drive changes.
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