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mormor
Mission
A local bouquet clothing brand since 2017, wanted to be recognized for their great passion to quality lifestyle, and more. A stress-free lifestyle and wellness living are at its core of the business philosophy.
It is all about advocating a great attitude to the everyday urban lives and spreading the vibes for the like minded.
However, articulating the philosophy was a great deal of challenge in itself. The business owner, as a solopreneur, struggled to move the needle and engage with her potential tribes, with an inspiring concept in her mind awaiting to be recognized in her mind.
Approach
If quality products do spread the word, an attractive brand does it 3 times more effectively. By discovering the key values and translating them to an impactful identity system, we identified the unique proposition of the brand and made sure it was well equipped for an upcoming growth plan.
- Brand Strategy
- Naming & Identity Design
- Messaging
- Collateral
- Illustration
- Photography Direction
Impact
With the brand-new identity, value propositions, as well as a set of assets, the brand has been successfully re-positioned and charing a premium for its offerings - 3x higher in average.
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